How much is a gigabyte of data? Reggie Watts chose to demonstrate it through a 21 hour hour music track traversing across the tantalisingly tongue-twisting towns of Australia.
Click here to hear the full track (and spend a gig of data and a day doing it), or watch the promo we made below.
[UPDATE Nov 2 2015 – officially over the million views mark on YouTube. Not bad for something that has been region-locked to Australian viewers only]