Virgin Mobile presents Reggie Watts and ONE B1G GIG

How much is a gigabyte of data? Reggie Watts chose to demonstrate it through a 21 hour hour music track traversing across the tantalisingly tongue-twisting towns of Australia.

Click here to hear the full track (and spend a gig of data and a day doing it), or watch the promo we made below.

[UPDATE Nov 2 2015 – officially over the million views mark on YouTube. Not bad for something that has been region-locked to Australian viewers only]

AGENCIES: One Green Bean / Havas, Sydney

CREATIVE DIRECTOR: Dave Ladd

PRODUCTION COMPANY: Photoplay Films

DIRECTOR: (That'd be me)

POST-PRODUCTION: The Gingerbread Man

St George Bank 'Power of Thumbs' Campaign

Thumbs are such funny little things. Who would have thought they'd have become so powerful. Or maybe it's just that everyday banking has become so simple even your thumbs can do it.

Below your thumbs will find but a mere selection of the spots for this campaign that we worked on.

St George Cardless Cash 'Cafe'

St George SMS Alerts 'Gym'

St George Fingerprint Login 'Lab'

AGENCY: Saatchi & Saatchi, Sydney

PRODUCTION COMPANY: Photoplay Films

DIRECTOR: Scott Otto Anderson

PRODUCTION DESIGNER: Virginia Mesiti